Modepark Röther –
50 Years, 1 Game, 47 Stores
Web App with GPS, Augmented Reality, and Gamification
MODEPARK RÖTHER
The Challenge
For its 50th anniversary, Modepark Röther wanted a gamified in-store experience that:
- guides shoppers through 47 stores across Germany and Austria,
- increases dwell time and touchpoints with the product range,
- stages discounts and vouchers in an engaging, memorable way.
Our Approach
GPS + AR + Curiosity
Visitors simply walked into a participating store and opened the custom-built web app — no registration, no download, 100% frictionless.
The app recognized users via GPS and activated the first voucher, displayed directly in Augmented Reality through the smartphone camera. This first step was intentionally simple: a playful onboarding moment.
Once the test voucher was redeemed, two new vouchers appeared in the store — not labeled as “win” or “empty.” Their exact locations were only displayed on a live, GPS-based map. Shoppers had to move through the store to reveal the outcome on-site.
Activating one of these markers unlocked two additional vouchers, creating a maximum of five vouchers per person and per store. Each step required users to physically explore the space, follow defined routes, and navigate via the real-time map.
The result:
A guided, curiosity-driven journey that blended AR excitement, real movement, and a reward mechanic rooted in surprise. Visitors naturally explored more departments, generating deeper product engagement.
Implementation
at a Glance
Solution & Benefit
Check-in
Mobile web app with GPS authorization
Instant access, full audience reach
Starter Voucher
Fixed entry coupon in AR view
Quick success, intuitive onboarding
Dynamic
Coupons
Two new markers appear at opposite ends of the route
Encourages full-store exploration
Random Reveal Mechanic
Win or “try again” is only shown on-site
Creates suspense & repeat movement
AR Overlay
3D brand-designed vouchers
High recall & social-sharing potential
Real-Time Monitoring
Dashboard with triggers, heatmaps, routing
Live-measurable ROI & engagement
The Results
10-day activation across 46 stores
Vouchers in
47 locations
8,600
Active
users
5,500
2,200 users with multiple interactions
App
interactions
197,000
114,000 interactions tied to Röther content or locations
Interactions
per user
Ø 35
20 interactions unrelated to the prize itself (57% of all engagement)
Users per day
up to 1,000
Business Impact for
Modepark Röther
Five Effects on Sales and Brand Loyalty
More dwell time & increased sales
Customers explored departments they would normally skip.
Data-driven store insights
Live heatmaps revealed hot & cold zones for future floor planning.
Brand emotion & social storytelling
AR coupons acted as visual magnets; social posts boosted reach.
Scalable concept
Framework reusable for seasonal campaigns (e.g., Black Friday).
Anniversary spotlight
A modern experience connecting 50 years of heritage with innovation.
Why this model works
GPS treasure hunt + AR + Random Reward =
More Sales per Store
Together, they guide shoppers through the store — while delivering measurable business impact.
Discover the right solutions
Tracking: real-time heatmaps and movement paths.
Event app: GPS treasure hunt and gamification, no app download needed.
More modules: random mechanics and AR overlays for more interaction.
Last updated: August 13, 2026
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