Audi Driving Days 2026 –
Booking platform and check-in app for test drives

The platform covers the participant's entire journey. It starts with a deliberate hurdle for better data quality: users first enter their email address and receive a personal booking link. This email validation prevents bot registrations as well as bookings with non-existent or mistyped addresses.

A streamlined booking wizard then lets participants choose their preferred model and a time slot. The platform checks the date of birth entered at registration: some models require a minimum age of 25, others 21. Each person only sees the models they're allowed to drive at their age. Anyone wanting to experience more can book several test drives for different models – booking the same model twice is deliberately excluded.

On site, dgtl.ai's check-in app takes over. It works with several checkpoints: the main check-in at the desk and a separate check-in for each test drive. There, staff confirm the visual driver's license check, select the vehicle model, and assign the drive to a specific vehicle. Before setting off, every driver accepts and signs the participation agreement in the app and confirms their data is correct. Notes – for example on vehicle condition or damage – can be recorded directly in the app.

Test drives at the Audi Driving Days can be booked free of charge. At the opening location in Munich, however, a paid option is added: when booking a test drive, users can also select an Audi driving experience. If they choose to, the platform redirects them to the myAudi portal once the booking is complete. There, users log in with their account and make the payment for the Audi driving experience. Once payment is confirmed, dgtl.ai's system receives the payment information back – keeping the free test drive booking and the paid add-on cleanly linked.

The booking platform is connected to both Adobe Analytics and Salesforce. This means campaign measurement doesn't stop at the click, but continues through to the confirmed test drive.
Promotion for the Audi Driving Days runs across multiple channels. The Adobe Analytics integration makes it possible to trace which campaign and channel a booking came from – across channels and by location. Across six locations over five weeks, this lets media budgets be evaluated during the campaign, not just in a post-event report.

The resulting leads are passed to Salesforce via an interface – along with their campaign attribution. A lead there is not just a name with a requested time slot, but carries its source, chosen model, and location with it.

Marketing consent is captured during the booking process and passed to Salesforce along with the lead. Salesforce then triggers the double opt-in process. This documents consent and makes the lead immediately usable after the event – with proof of when and in what context it was given.

A test drive is the point of highest purchase intent in the entire process. The integration ensures that this moment doesn't end when the event does.

Measurable campaign performance

Campaign attribution per booking via Adobe Analytics – across channels and by location, evaluable while the campaign is running.

Usable leads instead of attendee lists

Handed over to Salesforce with campaign source and model preference. Marketing consent is captured during booking and the double opt-in is triggered via Salesforce.

Valid registrations

Email validation prevents bot bookings and incorrect addresses – clean data from the start.

Legally sound participation

Digital participation agreement, signature, and data confirmation before every test drive.

Smooth check-in

Multiple checkpoints, driver's license check, and vehicle assignment in one app.

Scalable across the series

One consistent process across six locations – plannable and repeatable.